Untitled 1
Always Learning
Always Learning

Head of Centre | Case studies 

ESNE University School of Design (Madrid, Spain)

ESNE University School of Design (Madrid, Spain)

About ESNE – University School of Design, Madrid

ESNE is the leading design school in Spain, and the only private university with official approval from the Spanish government for its degree programmes. With an innovative approach and state-of-the-art facilities, ESNE represents a model of excellence in the private university sector.

"Our aim is to prepare our students for a robust academic future and a prosperous professional career along with a fun, unique and memorable lifestyle. ESNE has a commitment to excellence and the experience that a good design is equivalent to economic development."
- Rafael Diaz, Executive Director, ESNE.
   Rafael Diaz


Key facts and figures:

 City and country Madrid, Oviedo and Pamplona, Spain
 Established since  2002
 Edexcel centre since  2005
 Annual turnover   €4.5m
 Number of students  600
 Av. Annual growth  50%
 Av. HND annual fee  €8,000
 Av. AD annual fee  €5,000
 2010 Edexcel registrations  86
 Students entering employment after studies  95%

ESNE’s incredible success, sustaining 50% growth per annum despite a tough economic backdrop, is based on its solid business strategy and successful business partnerships with leading organisations such as Edexcel.

The key to ESNE’s success:

  • A unique proposition for students: providing Design AD and HND qualifications for industries that are not served by universities, or national qualifications, in Spain.
     
  • Developing strong links with employers such as Electronic Arts (EA Games), SAGA FURS, Cortefiel, FX Interactive, Enigma Software, Virtual Toys, Corte Ingles, Mango, IKEA and WGSN.
     
  • Working with respected private universities, such as UCJC (Universidad Camilo Jose Cela) in Spain or Wolverhampton University in the UK, to secure partnerships and progression agreements.
     
  • Sustainable brand growth, bringing ESNE to other Spanish cities such as Oviedo and Pamplona.
     
  • Using contemporary e-marketing techniques to drive over 1,500 students to their website via Google and Ibercampus, instead of using expensive mass media channels.
     
  • Gaining endorsement from the local British Council.
     
  • Authorisation as an International Centre from the Madrid Autonomous Community.
     
  • Professional partnership with Pearson PTE Academic, as well as being a VUE Authorised centre in Madrid.

 
Where does Edexcel come in?

ESNE delivers the following Edexcel BTEC qualifications:

  • Video gaming (programming and design) – AD and HND
  • Graphic design - HND
  • 3D Design (Interior Design) – AD and HND
  • Fashion and textiles – AD and HND
   
With 86 registrations last year, ESNE generates revenue in excess of €500,000 from Edexcel qualifications alone.

What next for ESNE?

  • Quadrupling student capacity with new premises providing facilities for 2,000 students.
  • Developing further university links in Spain and in the UK.
  • Developing non-EU international links to recruit more students via an agent network.
  • Helping to develop student business through business incubation and entrepreneurship.
  • Providing HND courses online.
  • Becoming an Edexcel International Centre for Excellence.

Contacts for partnership development:

ESNE School of Design

Rafael Diaz, PhD
Executive Director
+34 91 555 25 28
rafael.diaz@esne.edu
www.esne.es

Edexcel
Mark Woodcock
Regional Development Manager
+44 (0) 788 571 5249
mark.woodcock@edexcel.com
www.edexcel.com/europe